Molson Coors comes to Chile


Molson Coors will bring its popular Coors Light brand and the brewer’s newest offering, Coors, to Chile. It will be available at supermarkets, convenience stores and on premise accounts throughout the country by early 2015. Both Coors Light and Coors will be available in 12-ounce bottles and both will be available for purchase from Jan 12, 2015, onwards. Coors Light will be available in 12-ounce cans as well


The launch of Coors Light and Coors in the Chilean market is part of Molson Coors’ brand expansion strategy. Through this partnership, Molson Coors will also be benefited from CCU’s vast knowledge of the Chilean market and world class distribution system.

We note that Chile’s premium beer market has been steadily growing since 2009. In fact, in 2014, sales of Premium International beer brands represented an estimated 19% of Chile’s total beer industry, per sources. Thus, the introduction of two new premium beer brands will appeal to the growing number of Chilean import beer drinkers. It would also boost CCU’s reputation as the distributor of highest quality products to Chile’s consumers.