Carlsberg Investing EUR 100 mln in Kronenbourg Brewery

Global brewer Carlsberg has announced it is investing EUR 100 million in its Kronenbourg brewery in Obernai, France.

The investment plans for the brewery, the company’s largest in Europe, includes modernising and increasing capacity. According to company information demand for the Kronenbourg 1664 beers, in particular the 1664 Blanc, has increased in recent years growing an additional 55% in the first half of 2018 and surpassing 100 million litres.

Carlsberg CEO, Cees ‘t Hart said, “We are proud of our position as the leading French brewer and of the impressive growth of Kronenbourg 1664 inside as well as outside of France. In order to continue to grow, we need to invest, and today’s announcement It is a testament to our shared values and promising growth opportunities”.