The road ahead is not simple for AB InBev and SABMiller

The biggest deal in the history of the drinks industry has been given the green light, as Anheuser-Busch InBev lines up the US$107.3bn takeover of SABMiller. But, the road ahead looks rocky, with competition issues, market tussles and potentially more divestment in the coming months.

China

Danish brewer Carlsberg announced to slash 2000 jobs or about 15 percent of its white-collar work force, after posting a 4.5 billion kronor ($650 million) loss in the third quarter due to poor performance in Russian, British and Chinese markets.

Anheuser-Busch InBev has lined up the long-expected purchase of SABMiller, with talks between the two finally securing a deal.

The companies said in a joint statement on November 11, 2015 that a new Belgian company, called Newco, will acquire SABMiller. AB InBev will also merge into Newco. The transaction, comprising a cash offer of GBP44 per share and a 'partial share alternative', values SABMiller at around GBP71bn (US$107.3bn).

Anheuser-Busch InBev has agreed in principle to acquire global rival SABMiller in the biggest ever deal in drinks history, and one of the top five in the corporate world. But it has been a long path to today's historic news. Below is a digest of the most significant moments in the creation of “MegaBrew”.

May 2002: South African Breweries (SAB) buys Miller Brewing from tobacco giant Philip Morris to create what was, at that time, the world's second largest beer group behind Anheuser-Busch.

SABMiller has been granted an extension on today's deadline for Anheuser-Busch InBev to make a firm takeover offer.

The UK Panel on Takeovers & Mergers has given the brewers a new deadline of 1700 GMT on 4 November.

On 13 October, SABMiller recommended a takeover offer from Anheuser-Busch InBev for GBP44 per share, valuing the company at around GBP68bn, with the initial deadline for agreement set for 1700 today.

Heineken reported an 8% increase in Q3 sales on October 28, 2015. Below is a closer look at the group's performance by region in the three months to the end of September:

Africa, Middle East & Eastern Europe

Consolidated sales up 7.5% in organic terms. Volumes flat at 0.3%.

Volume growth in Ethiopia, Nigeria, Algeria, Egypt and Rwanda was offset by lower volumes in Russia, Belarus, Democratic Republic of Congo and Burundi. Excluding Russia, consolidated beer volume would have increased mid single digit, the company said.

Americas

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Anheuser-Busch InBev has agreed to buy its main rival SABMiller for £68 billion ($104 billion), creating a super brewery with sales of $55 billion.

The combined firm will be the world's largest beermaker by far, with nine of the world's top 20 beers by volume.

AB InBev (BUD) will offer most SABMiller (SBMRY) shareholders £44 ($67.59) per share for the maker of Miller Lite, Pilsner Urquell and Peroni, a premium of roughly 50% over the share price before acquisition rumors started flying

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TORONTO -- The loyalties of craft beer aficionados were put to the test Friday when the owners of Mill Street Brewery, one of Canada's leading makers of craft beers, announced plans to be swallowed by Labatt Breweries in a takeover.

Under the agreement, the privately held Toronto company will belong to the world's largest brewing group, owned by Belgian company Anheuser-Busch InBev. Those prospects didn't sit well with some of the company's longtime customers.

Dispute increases uncertainty of an accepted deal by Wednesday’s U.K. deadline

A public spat continued Thursday between Anheuser-Busch InBev NV and its would-be takeover target SABMiller PLC, increasing the uncertainty of an accepted deal by Wednesday’s U.K. deadline.

AB InBev said SABMiller’s claim that its latest acquisition proposal undervalues the London-based brewer “lacks credibility.” The world’s largest brewer, based in Belgium, said SABMiller’s shareholders should “voice their views and should not allow the board of SABMiller to frustrate this process and let this opportunity slip away.”

AB InBev could make its offer for SABMiller this week, with reports over the weekend suggesting a $106bn bid is on the cards.