Molson Coors signs Miller deal with Coca-Cola Amatil
Wed, 12 Oct, 2016
Molson Coors has handed Australian distribution for its newly-acquired Miller beer brands to Coca-Cola Amatil (CCA). The North American brewer said on October 12, 2016 that CCA will have exclusive rights to Miller Genuine Draft and Miller Chill. The move is part of a new long-term sales and distribution agreement between CCA and Molson Coors International, which acquired the global rights to the Miller brands after Anheuser-Busch InBev completed its takeover of SABMiller on October 10, 2016.
CCA already distributes Molson Coors brands Coors and Blue Moon in a partnership that has been in place since the Australian bottler returned to the alcohol market in 2013 following a two-year hiatus. The new agreement adds Miller Genuine Draft and Miller Chill to CCA's premium beer portfolio. The two brands were previously distributed in Australia by SABMiller's Carlton United Breweries (CUB).
CUB is now part of AB InBev's global network following completion of the Budweiser owner's SABMiller takeover on October 10. The US$103bn transaction handed SABMiller's MillerCoors JV to co-owner Molson Coors, and with it the global rights to the Miller beer brands.
CCA said the addition of the Miller brands to its alcohol & coffee unit was "hugely significant".